Meadow Musings

Naming with Fire  by Aaron

Stokefire is a naming and branding firm. Not sure what to call your company, product, or child? (OK, just kidding on the child.) Already have a name but need a tagline? Desperate to have your company re-named by a dude with no hair?  Stokefire can help.

In fact, Stokefire created the name webmeadow! And then they helped us focus our philosophies around the brand. The experience was challenging and fun, and we're quite proud of the end product.

They seem to have enjoyed our wit and charm, because then they turned around and asked us to create a new website that reflected their recent growth and their fun attitude, and they wanted it to be 120% editable by anyone on the staff.

While we pointed out the impossibility of 120%, we did end up creating a site that felt fresh, reflected their attitude, and gave them lots of room to grow.  Now, not only can Stokefire edit pages, they can create new ones on the fly! (In fact, Tate got so excited that he created two new pages just one day after launch.)

So go to stokefire.com and look around!  (My favorite part is the image that links to "Our Founding Principles".  It's small, but you can make out a two-part plan:  "Find Clients.  Make $$.")


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